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How to build genuine relationships in a transactional world with Kate Miller – More 2 Marketing Podcast – Expert advice on marketing, product and all things business
How to build genuine relationships in a transactional world with Kate Miller In this podcast, we meet Kate Miller, a fractional marketing director based in Melbourne, who shared her approach to marketing for service-based businesses. Kate and Susan explored the critical importance of trust in professional services, emphasising the need for transparency, authentic relationship-building, and strategic brand experiences to differentiate a brand. They discussed various aspects of marketing execution, internal communication, and relationship building, including the importance of clear messaging, proper team briefing, and consistent social media presence, while highlighting the value of understanding client needs and maintaining professional relationships through feedback and follow-through. Kate Miller – Fractional MarketerLinkedin https://www.linkedin.com/in/kate-miller-58731110/A passionate client centric marketing professional, with innovative client engagement and experience marketing strategies aligned to key business objectives. She has a strong track record delivering results in event management, digital marketing (agency & internal setting), business development, leadership, and strategic client engagement plans. She applies her design skills to create memorable experiences that connect with audiences, communicate brand values, and support the business goals.Her primary focus is on developing and executing comprehensive marketing campaigns that reflect current social and cultural issues, alongside traditional and digital marketing practices. Her work at my best in environments that value excellence, integrity, accountability and support acollaborative approach.Learn more at Milvanta – https://www.linkedin.com/company/milvanta/https://www.milvanta.com.au/ Visit @more2marketing www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts.Please note: This is a conversation style podcast – raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
