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Lessons from world-class brands: How to build a legendary customer experience with Joseph Michelli – More 2 Marketing Podcast – Expert advice on marketing, product and all things business
Lessons from world-class brands: How to build a legendarycustomer experience with Joseph Michelli In this podcast, Dr. Joseph Michelli, a customer experience expert, shared his background in organisational development and psychology, highlighting his work with both large and small businesses toimprove service delivery and customer experiences. The discussion explored customer experience strategy across different business sizes, emphasising the importance of aligning marketing, sales, and service delivery while maintaining emotional connections with customers. The conversation concluded with insights on implementing customer experience improvements through programs likeStarbucks' customer walk initiative, while emphasizing the need for human interaction and proper oversight of AI tools in service delivery.Joseph Michelli – Chief Executive Officer,Assistant Professor and an Advisory Board MemberLinkedin https://www.linkedin.com/in/josephmichelli/*Board Member for Customer-Centric Businesses*Consultant/Customer Attraction, Retention, and Referral Expert *Ph.D. in Clinical Psychology from the University of Southern California (emphasis in human systems)*Certified Customer Experience Professional (CustomerXperience Professional Association)*New York Times #1 Bestselling Author of McGraw-HillPublished Books Including: – Stronger Through Adversity – The Airbnb Way – Driven to Delight – Leading the Starbucks Way – The Zappos Experience – The Starbucks Experience – Prescription for Excellence – The New Gold Standard – When Fish Fly*Certified Professional Speaker (National SpeakersAssociation) on Leadership, Employee Engagement, Customer Experience, Customer Loyalty, and Consumer Advocacy.*Mission to "serve those who have a passion to serve well." Eager to help leaders design and deliver loyalty-building human experiences.*Voted Top 5 Global Guru in Customer Service for over 7 years and a top Global Customer Experience Influencer.Learn more at Blog – https://www.josephmichelli.com/blog/Stronger through Adversity – https://amzn.to/3iZvEeF Visit @more2marketing www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast – raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
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