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  • 2026 Marketing trends – AI, social, content

    2026 Marketing trends – AI, social, content

    AI Agents: friend or foe? AI isn’t creeping in; it’s bulldozing search and sales. Google’s 2026 push on conversational AI means queries like “best Sydney brunch spots” get answered on the spot – no site visits.​ In Australia, zero-click searches hit 65% with our 91% online penetration, so content must shine in AI summaries. Retail… Read more

  • Valentine’s Day: How marketing turned Love into a billion-dollar industry

    Valentine’s Day: How marketing turned Love into a billion-dollar industry

    Love is in the air, but so is the scent of big business. Valentine’s Day started as a simple nod to romance, but marketers have masterfully transformed it into a commercial powerhouse that pumps billions into the economy each year. Origins of the holiday Valentine’s Day traces back to ancient Roman festivals and Saint Valentine… Read more

  • Spotify Wrapped 2025: Key Podcast Insights and Marketing Trends from the Year in Review

    Spotify Wrapped 2025: Key Podcast Insights and Marketing Trends from the Year in Review

    What a year – three years!What an amazing wrap up! Read more

  • More 2 Marketing Named #11 on Feedspot’s 40 Best Australian Marketing Podcasts for 2026!!

    More 2 Marketing Named #11 on Feedspot’s 40 Best Australian Marketing Podcasts for 2026!!

    Being named number 11 on Feedspot’s “40 Best Australian Marketing Podcasts to Listen to in 2026” is more than a vanity milestone for More 2 Marketing – it is a signal that honest, practical conversations about marketing, product and business are genuinely resonating with listeners.​ What this recognition means Landing at #11 on a national list that… Read more

  • The future of digital marketing: Trends & innovations

    The future of digital marketing: Trends & innovations

    Digital marketing is in the middle of a significant transformation. The fusion of powerful new technologies, shifting consumer expectations, and fierce competition has forced brands to adapt at an unprecedented pace. Staying ahead means understanding not only big-picture trends like personalisation at scale and the growth of AI, but also which tools are truly shaping… Read more

  • Digital Transformation: Why your marketing needs to evolve

    Digital Transformation: Why your marketing needs to evolve

    Digital transformation is not just a competitive advantage—it’s a necessity for survival. The More 2 Marketing podcast episode with special guest product leader Joca Torres “Digital Transformation: Why Your Marketing Needs to Evolve” dives deep into why businesses must embrace this shift, what drives successful transformation, and how to overcome the challenges that come with… Read more

I’m Susan

Welcome to More 2 Marketing, my passion project on all things marketing, product and business. Read the latest blog or if you are on the go – listen to the podcast!

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