Latest blog – Listen to accompanying podcast More 2 Marketing
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Building presence in Social Media: Embracing service as a connector
Social media has become an indispensable tool for businesses to connect with their audience and build a strong brand presence. However, merely having a social media account is not enough; it’s crucial to leverage these platforms effectively by embracing service as a core component of your strategy. Why social media matters Embracing service as a… Read more
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Understanding marketing technology
Marketing technology, or MarTech, plays a crucial role in helping businesses streamline their marketing efforts, enhance customer experiences, and drive growth. What is MarTech? MarTech refers to the technology and software used to plan, execute, and measure marketing campaigns across various channels. It includes tools for data analysis, automation, content management, and customer relationship management… Read more
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Ensuring Legal compliance in marketing strategies (AUD)
Ensuring legal compliance is crucial to avoid costly legal battles and maintain a positive brand image. This is particularly important in Australia, where laws regarding marketing and branding are stringent. Understanding trademark law Compliance with Consumer Protection Laws Privacy and data protection Digital Marketing Compliance Ensuring legal compliance in marketing is not just about avoiding… Read more
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Elevating Brands: Unveiling marketing mastery with Kim Lawton
Branding is often considered the cornerstone of a company’s success. It shapes how businesses are perceived, fosters consumer loyalty, and enables sustainable growth. I had the pleasure of discussing branding and marketing strategies with Kim Lawton, an award-winning marketing veteran and co-founder of Enthuse Marketing. Kim’s insights into building and revitalizing brands offer valuable lessons… Read more
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The evolution of Christmas marketing
It’s hard not to notice the explosion of creative and heartwarming Christmas marketing campaigns that flood our screens and stores. From Coca-Cola’s iconic Santa Claus to John Lewis’s emotional storytelling, these campaigns have become an integral part of our holiday traditions. But where did it all begin? The early days of Christmas advertising The story… Read more
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Birthday and marketing
Birthday celebrations have undergone a remarkable transformation over millennia, evolving from exclusive rituals to widespread personal festivities. This evolution has been closely intertwined with marketing and promotional strategies, especially in contemporary times. Origins of Birthday celebrations The earliest recorded birthday celebrations trace back to ancient Egypt, where pharaohs commemorated their coronation dates as their “birth”… Read more
