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The evolution of Christmas marketing
It’s hard not to notice the explosion of creative and heartwarming Christmas marketing campaigns that flood our screens and stores. From Coca-Cola’s iconic Santa Claus to John Lewis’s emotional storytelling, these campaigns have become an integral part of our holiday traditions. But where did it all begin? The early days of Christmas advertising The story Read more
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Birthday and marketing
Birthday celebrations have undergone a remarkable transformation over millennia, evolving from exclusive rituals to widespread personal festivities. This evolution has been closely intertwined with marketing and promotional strategies, especially in contemporary times. Origins of Birthday celebrations The earliest recorded birthday celebrations trace back to ancient Egypt, where pharaohs commemorated their coronation dates as their “birth” Read more
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Why advertisers focus on end-of-year and New Year sales
End-of-year and New Year sales have become a staple in the advertising world. From the glittering holiday season to the promise of a fresh start in January, these sales periods offer unique opportunities for brands to connect with consumers. But what makes these times so appealing for advertisers? Let’s explore the psychology, benefits, challenges, and Read more
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The power of product names
A product name is more than a label—it’s a first impression, a brand identity, and a marketing tool all rolled into one. The right name can catapult a product into consumers’ hearts, while the wrong one can hinder even the best innovations. The importance of product names A great product name is memorable, meaningful, and Read more
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The significance of colour in branding: Does it really matter?
Whether you’re launching a new product or redefining your brand, the colours you choose have the power to evoke emotions, foster brand loyalty, and influence purchasing decisions. The power of colour in branding From personal experiences to market trends, colour resonates with consumers on a deeply emotional level. This is why brands often leverage colour Read more
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Fading ink: How digital transformation erased physical newspapers
Remember the satisfying rustle of a freshly printed newspaper? The inky fingers and the morning ritual of unfolding those broad pages over a cup of coffee? The smell of a fresh newspaper? For many, this scene is now a nostalgic memory, as physical newspapers have largely disappeared from our daily lives. This seismic shift has Read more
