Latest blog – Listen to accompanying podcast More 2 Marketing
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Australia’s digital crossroads: Are we keeping up with Global Leaders?
Australia’s digital transformation journey has made impressive progress in recent years, but the question remains: are we keeping pace with the world’s digital leaders, or are we at risk of falling behind? Digital adoption in Australia is widespread In 2025, more than 91% of Australians—over 23.3 million people—are active internet users, and social media penetration… Read more
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How AI is changing digital marketing
Let’s face it—if you’ve been in digital marketing for more than a minute, you know how fast this space evolves. But right now, we’re experiencing a shift that isn’t just an upgrade—it’s a full-on transformation. Artificial Intelligence (AI) is reshaping digital marketing in ways we couldn’t have imagined just a few years ago. From personalising… Read more
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Approaches to marketing content creation
Creating effective marketing content is crucial for businesses to engage with their audience and drive growth. Industry experts approach content creation with a strategic mindset, focusing on quality, relevance, and engagement. Understanding the audience Developing a content strategy Crafting compelling content Measuring success Additional strategies Creating effective marketing content requires a thoughtful approach that aligns… Read more
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🌱 Sustainable Practices & Ethical Design ARE Achievable! 🎙️
I had the privilege of speaking with Jeff Garner, Emmy-winning designer and founder of Prophetik, whose journey is redefining what it means to create fashion with purpose.Listen now: https://lnkd.in/gD5YPzM3 Why should you listen?Jeff’s upbringing on a horse farm sparked his lifelong connection to nature and inspired his mission to transform the fashion industry.Early in his… Read more
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Symbolic power of animals in brand logos
Animals have long been a part of human culture, often symbolising various traits, values, and emotions. In branding, animals are frequently used in logos to convey specific messages, connect with audiences, and differentiate brands from competitors. Why animals in brand logos? Examples of animals in brand logos Research on animal logos Research suggests that animal… Read more
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Enhancing brand engagement through immersive activations
Experiential marketing has emerged as a powerful tool for brands to connect with consumers on a deeper level. By creating immersive experiences, businesses can foster brand loyalty, increase engagement, and differentiate themselves in a crowded market. I wanted to have a look how this has been used in New Zealand. What is experiential marketing? Experiential… Read more
