More 2 Marketing Podcast
More 2 Marketing is a space where any concept in marketing, product and everything business will be discussed. A conversational podcast where specialist in their field will come along and share their insights and knowledge – with the understanding that everyone has something to learn.
Why most FMCG marketing is wasted with Mark Curry – More 2 Marketing Podcast – Expert advice on marketing, product and all things business
Why most FMCG marketing is wasted with Mark Curry This podcast episode features Susan Walsh interviewing Mark Curry, founder of Savvy Beverage, a nootropic drink companythat has challenged traditional FMCG marketing approaches. Mark shared his journey from corporate lawyer to entrepreneur, launching Savvy in 2016 with just $17,000 in savings after developing a nootropic formula while working in a law firm. He explained how he initially distributed products through direct sales to corporate offices and truck drivers, avoiding traditional marketing channels due to limited funding. Mark discussed Savvy's product range, which includes energy and calm-focused beverages, and his commitment to using proper dosages of high-quality ingredients based on scientific research, rather thancutting costs like many competitors. He also shared insights about the Australian recycling tax system and its impact on beverage pricing. The conversation highlighted how Mark built his business through creative networking, testing products with colleagues, and listening to customer feedbackto pivot his product line, ultimately growing to over 1,000 stores across Australia and New Zealand while winning 24 awards. Mark CurryLinkedin – https://www.linkedin.com/in/markuscurry/Mark Curry | Founder & Nutritionist Savvy Beverage | Honorary Fellow at University of Technology Sydney | Speaker | Mark Curry works as founder and nutritionist for SAVVYBEVERAGE, passionate about improving lives through functional nutrition, with a particular interest in improving brain health. Mark is an Award-Winning Entrepreneur, FunctionalNutritionist, Honorary Fellow at University of Technology Sydney (UTS), UTS Startups Mentor, Vice Chair Board-member for Australian Mental Health Charity, Lawyer of the Supreme Court of NSW, University Medallist and Speaker.Mark has product formulation experience in RTD “better for you” products including performance drinks, alcoholic andnon-alcoholic kombucha, protein, collagen and nootropics. He has also formulated functional nutrition powders + bars.Learn more at https://www.savvybeverage.com.au/ Visit @more2marketing www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast – raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
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