Discounting is slowly killing your brand: the hidden cost of promo dependence and how to break the habit with NabeelSiddiqi  In this podcast, This podcast Susan is interviewing Nabeel Sequil, CEO of Price Perfect, about the dangers of discount addiction in e-commerce businesses. Nabeel explained how many companies rely too heavily on promotions, which can deteriorate brand value and train customers to wait for discounts rather than paying full price. He outlined key symptoms of discount addiction, including increasing reliance on discounted sales over time and the"pull-forward demand" effect where future sales are sacrificed for short-term promotional gains. Nabeel discussed alternative strategies including bundling products, implementing price architecture with "good, better, best" tiers, and using segmentation to target different customer groups appropriately. He emphasised that pricing is one of the most powerful levers in business, capable of delivering an 11% profit improvement with just 1% price improvement when used effectively. The conversation covered practical steps forbusinesses to wean themselves off discount dependency, including personalised offers, free gifts, and early access programs to maintain revenue while reducing promotional reliance. Nabeel Siddiqi Founder and CEOLinkedin https://www.linkedin.com/in/nabeelsiddiqiLearn more at Website (Price Perfect): https://priceperfect.ai/Pricing Playbook blog (example article): https://priceperfect.ai/pricing-playbook/psychology-pricingCNN segment on Delta’s AI ticket pricing (YouTube): https://www.youtube.com/watch?v=RH2vbBzDfPE Nabeel Siddiqi (~15K followers on LinkedIn) is Founder & CEO of Price Perfect, an AI pricing platform. He helps marketing and growth leaders turn pricing and promotions from gut-feelinto a repeatable profit system. He has spent over 12 years in pricing, including as a Principal Data Scientist at BCG where his work drove $1B+ in client value, and holds a Master's in Data Science from UC Berkeley. He was on CNN's Quest Means Business breaking down Delta's move toward AI-personalised airfares — the @questCNN account quoted his warning that if all airlines adopt personalised pricing, "the chances of collusion increase radically, and that's a risk that I would imagine most airlines are not willing to take."Recently he was a guest on the podcast Beyond the Cart with Kyle Hamar, and he contributes regularly to the blog Pricing Playbook.Visit ⁠@more2marketing⁠   www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast – raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.