Getting recommended by AI: the new front page of search with Katya Vakulenko This podcast episode focused on the evolution of search engine optimisation with the rise of AI search, featuring Katya Vakulenko, founder and managing director of Soup Agency. Katya explained how SEO has splitinto two distinct approaches: traditional SEO focusing on head terms and content optimization, and new AI search requiring more detailed, context-rich information that mirrors natural conversation. She highlighted that many businesses are invisible in AI-generated answers because they lack the detailed product specifications, technical information, and comprehensive content that AI systems can crawl and understand. Katya recommended three key actions for marketers: conducting gap analysis on website content to ensure it addresses customer pain points, analysing competitors' AI visibility and source citations, and ensuring technical website crawlability. She also discussed thechallenges in measuring AI search success due to limited analytics tools and the distinction between simply appearing in AI results versus being recommended as a top choice. The episode concluded with Katya sharing a success story from working with a client in the commercial sector who saw improved traffic and inquiries after optimizing their website for both SEO and AI search. Katya Vakulenko Linkedin https://www.linkedin.com/in/katyavakulenkoKatya Vakulenko is the Founder and Managing Director of SOUP Agency, an independent Sydney-based digital marketing agency. A digital strategist and entrepreneur, she founded the business in 2019 to give growing brands access to practical, transparent and high-quality marketing support without the complexity often associated with larger agencies. Under Katya’s leadership, SOUP Agency has grown into a full-service, people-first team delivering integrated digital strategy, paid media, SEO, social media, CRM and creative services. She is passionate about helping businesses achieve measurable growth, building high-performing teams, and supporting the wider industry through mentorship and community contribution. Other links Company site https://soupagency.com.au/ Visit ⁠@more2marketing⁠   www.more2marketing.comDon't forget to follow to be the first to hear the next podcast and for transcripts. Please note: This is a conversation style podcast – raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.