Episode 97 – Jan 2025 – How was marketing used in the era of the Titanic?
Episode 96 – Dec 2024 – New year and end of year sales – good or bad?
Episode 95 – Dec 2024 – Christmas marketing campaigns – a history
Episode 94 – Dec 2024 – The power of company culture with Chris Dyer
Episode 93 – Dec 2024 – The no-code revolution: How to automate your business without coding with Michael Greenberg
Episode 92 – Dec 2024 – How to create a mission and value statement you can stick to
Episode 91 – Nov 2024 – Scaling your business without sacrificing culture: How to grow your business while maintaining its core values and culture with Manish Dudharejia
Episode 90 – Nov 2024 – Crafting successful product launches utilising market research
Episode 89 – Nov 2024 – How to navigate the complexities and create an award-winning brand that stands the test of time with Zoe Phillips-Price
Episode 88 – Nov 2024 – A guide to retail marketing
Episode 87 – Oct 2024 – The 4 C’s of building an unbeatable brand with Emma Schermer Tamir
Episode 86 – Oct 2024 – A/B testing – how to make it payoff
Episode 85 – Oct 2024 – How both social commerce and shoppable videos can boost a brands success with Eitan Kiter
Episode 84 – Oct 2024 – How can you make digital transformation successful
Episode 83 – Oct 2024 – Why you need to start with the science and understanding how buyers buy before proceeding with any other work with Jack Ferguson
Episode 82 – Sept 2024 – What is a transformational leader – what can we learn from them
Episode 81 – Sept 2024 – The importance of conversion rate optimisation (CRO) for e-commerce businesses with Ilan Hurwitz
Episode 80 – Sept 2024 – Sustainability and innovation in product development
Episode 79 – Sept 2024 – Integrating email marketing into your omnichannel strategy with Brandi Starr
Episode 78 – Aug 2024 – The significance of building strong connections with your customers
Episode 77 – Aug 2024 – Scaling up your business – what you need to know with Simon Tavernier
Episode 76 – Aug 2024 – Understanding Emotional Intelligence in business: advantages, disadvantages, and improvement strategies
Episode 75 – Aug 2024 – The concept of whole-body intelligence and how it relates to intuition in decision-making with Andrea Gharritt
Episode 74 – Jul 2024 – Top strategies to help you stay competitive in the market
Episode 73 – Jul 2024 – What makes great products great with Jeff Callan
Episode 72 – Jul 2024 – What is the new frontier for marketing?
Episode 71 – Jul 2024 – Tips for entrepreneurs navigating the challenges of building a profitable online business with Paul Waddy
Episode 70 – Jul 2024 – What is the significance of colour in branding? Does it matter?
Episode 69 – Jun 2024 – How photography can either make or break a brand with Lila Marvell
Episode 68 – Jun 2024 – Building a strong social media presence foro your business
Episode 67 – Jun 2024 – Content never sleeps – let’s talk brand marketing with Rachael Heaton
Episode 66 – Jun 2024 – Exploring ethical considerations and sustainable practices in marketing
Episode 65 – May 2024 – What is empathic marketing and how can we use this superpower with Mike Cadwell
Episode 64 – May 2024 – The ultimate guide to digital marketing
Episode 63 – May 2024 – Discussing digital transformation and product culture with Joca Torres
Episode 62 – May 2024 – Understanding consumer motivations, decision-making processes, and behaviour to tailor marketing efforts
Episode 61 – Apr 2024 – Teresa Torres shares insights into the evolution of product management and the concept of continuous discovery in product management
Episode 60 – Apr 2024 – How is buying a pair of shoes like a marketing plan
Episode 59 – Apr 2024 – Talking with Jim Penman, the man behind all the Jim’s franchises – what does the path of an entrepreneur look like?
Episode 58 – Apr 2024 – What are the C’s in marketing? How many are there?
Episode 57 – Apr 2024 – Mastering product management: Navigating tech challenges & strategic roadmaps with Rich Mironov
Episode 56 – Mar 2024 – What is in a name. What should you consider when naming your brand
Episode 55 – Mar 2024 – The ecommerce ripple effect: Asia Pacific’s influence on Australian Markets with Richard Bennett
Episode 54 – Mar 2024 – Feature fetish? When do features need to be curbed
Episode 53 – Mar 2024 – Entrepreneurship – how to begin the journey and what to avoid with Mike Rosenbaum
Episode 52 – Feb 2024 – Stakeholder management – why it is important?
Episode 51 – Feb 2024 – SEO – how to make it work for you with Kate Toon
Episode 50 – Feb 2024 – Do products really have a lifecycle? How do I understand it?
Episode 49 – Feb 2024 – Elevating Brands: Unveiling Marketing Mastery with Kim Lawton
Episode 48 – Jan 2024 – What is customer feedback? What can I use it for?
Episode 47 – Jan 2024 – Memory matters – Memory techniques for daily life and business with Venkat
Episode 46 – Jan 2024 – What is a product roadmap? How can I make these standout and useable for everyone
Episode 45 – Jan 2024 – How influencers can drive business growth with CEO/Founder Sarah Neill
Episode 44 – Jan 2024 – What is an MVP? Why would I even think about going this? Am I crazy?
Episode 43 – Dec 2023 – The importance of A/B testing to optimise results – More 2 Marketing
Episode 42 – Dec 2023 – Accessibility – what does it have to do with marketing? – More 2 Marketing
Episode 41 – Dec 2023 – The difference between service management and product management with industry expert Ben Loughnan – More 2 Marketing
Episode 40 – Dec 2023 – What is Voice of Customer and how can we use it to improve business – More 2 Marketing
Episode 39 – Nov 2023 – The importance of go to market with industry expert Michelle Lia – More 2 Marketing
Episode 38 – Nov 2023 – How do you price a product. What is product economics – More 2 Marketing
Episode 37 – Nov 2023 – The need for a new role called product lead and why with global subject expert David Pereira – More 2 Marketing
Episode 36 – Nov 2023 – What is a brand style guide and why should you invest time in it – More 2 Marketing
Episode 35 – Nov 2023 – How brands can enter new markets overseas with global expert Anthony Capano – More 2 Marketing
Episode 34 – Oct 2023 – Understanding what is a market segment – and its value to your business – More 2 Marketing
Episode 33 – Oct 2023 – The importance of insights for a business with expert Shawn
Episode 32 – Oct 2023 – Understanding Maslow to be understand your customer
Episode 31 – Oct 2023 – Growing your business through partnerships and collaborations with #1 Amazon best seller Theresa Tarlinton
Episode 30 – Sept 2023 – Marketing metrics – which ones should you start with?
Episode 29 – Sept 2023 – Partnership Strategy – how you can grow together with expert Meenakshi
Episode 28 – Sept 2023 – Leadership basics that will put you on the path to be a super star
Episode 27 – Sept 2023 – 8 Principles of Loyalty shared by an industry expert Stacey Lyons
Episode 26 – Sept 2023 – Influencer marketing – what is it? Why is it relevant?
Episode 25 – Aug 2023 – Emerging trends in the USA Retail landscape
Episode 24 – Aug 2023 – How to approach brand strategy with special guest Donita
Episode 23 – Aug 2023 – Metaverse advertising – where do you start and how can I get involved
Episode 22 – Jun 2023 – Business startup – follow your passion. April shares her setup journey
Episode 21 – Jun 2023 – First ads on radio
Episode 20 – May 2023 – Anything else but plastic – what can be used instead of traditional plastics?
Episode 19 – May 2023 – Advertising on the Moon
Episode 18 – May 2023 – What is the difference between product management and a product manager with Founder Irene Liakos
Episode 17 – Apr 2023 – Traditional Marketing pros and cons
Episode 16 – Apr 2023 – Future of Product Management
Episode 15 – Apr 2023 – Trends in the event industry
Episode 14 – Apr 2023 – Mar-Tech with Jodie Dunkley
Episode 13 – Mar 2023 – Trends in Product Management
Episode 12 – Mar 2023 – Woke and the potential for Brands – with Dr Abas
Episode 11 – Mar 2023 – Personalisation
Episode 10 – Mar 2023 – Learning about creating a sustainable product
Episode 9 – Feb 2023 – Let’s discover Digital marketing
Episode 8 – Feb 2023 – Building presence in social media & Embracing ‘service’ as a connector
Episode 7 – Feb 2023 – no transcript
Episode 6 – Feb 2023 – The Marketing Plan
Episode 5 – Jan 2023 – Events using social media
Episode 4 – Jan 2023 – Exploring ancient marketing
Episode 3 – Jan 2023 – Unveiling product delivery
Episode 2 – Jan 2023 – Back to basics – the 7 P’s of the marketing mix
Episode 1 – Coming soon. no transcript.
