More 2 Marketing

More to marketing. Welcome to more to marketing and podcast on marketing, product and everything in between. I’m your host Susan and today I’m going down a different path. Because I love a particular movie and hopefully you can guess which. 1. Put it in the comments if you work it out. But I want to approach marketing in a different way today by asking the question how is buying a. Pair of shoes. Like am I. Plan. This is how daily decisions have some basis in marketing, but I want to put this to the test. This account buying a pair of shoes is like a marketing plan. By pairing by buying a pair of shoes can be akin to to creating a marketing plan in several ways firstly. It’s a purposeful selection just for selecting shoes and bowls, considering comfort, style and purpose. Marketing plan involves choosing strategies and tactics tailored to the target audience business goals. Unique selling proposition similar to how shoes differentiate through unique features, a marketing plan aims to highlight a product or services to sync value proposition. Setting it apart from competitors. Strategy development, much like trying on different shoes for different occasions and having a whole pile there because they’re just so pretty. A marketing plan involves developing strategies for various marketing channels. So you’ve got that little cute little black heel for that event, and maybe a nice bright pink one for another. Selecting the right mix to reach the intended audience effectively is why you make sure you have your develop strategies for your marketing channels. Execution and adaption. Buying shoes involves trying them out and adjusting if need base. You got that little strap, you might add. This might add that whatever it might be. Similarly, a marketing plan requires execution and ongoing evaluation. Allowing for adaptivity based on the market dynamics and performance. And lastly, brain storytelling. Just like like brands like Nike conveys story through their shoes. Marketing plans aimed to craft compelling narratives establish emotional connections. And have the audience to enhance the brand loyalty over time with those strong connections. So in essence. Buying shoes involves strategic decision making based on preferences and needs, akin to a thoughtful marketing execution required in creating an effective marketing plan. Both revolve around understanding consumer behaviour differentiation and successfully positioning within a competitive landscape. So next time you think about those new runners? Maybe even some other shoe that you’re looking at. Consider how those elements of your decision making along the way could actually be part of a marketing plan. Thank you for listening to this podcast from more 2 Marketing. Don’t forget to left for more podcasts. More to marketing.