Susan
More to marketing. Welcome to more to marketing, a podcast on marketing, product and everything in between. This is your host, Susan. Today we’re going to explore. Advertising on the moon. Now this is this is an interesting topic. Most recently we had a a beautiful. Night time partial eclipse and it got me thinking. There’s lots of movies that I have seen where people have the advertising on them on the ones I clearly can remember quite well is Will Smith doing that in his special Super Hero movie where he actually went up onto the moon. And did a love heart. As part of a campaign. Oh, you got me thinking. And they would actually tried it. So do a little bit of searching and researching into this. I actually found two examples in real life where people have maybe even thought about it. So according to my research of Captain Google.
Was such a really surprised to find that there have been attempts to advertise on the Moon in real life? But there is no mention of actually it happening, so I’ve never seen it. I don’t think it’s outside that they’ve really made it happen yet, but maybe something for the future. But there is information about people who are claiming to be selling land on the moon, which, if you’re selling land on the moon, you’ll need advertising up there to sell that that real estate won’t you? So I’m going to take it from that direction. So I space in 2017, this Japanese space company Ispace announced. Its intentions put advertising on the moon during its missions, which would have been the first attempt to advertise directly on the lunar surface, however. It’s unclear whether they have successfully executed this plan. Or even obtain the legal approval for such activities. The other one I was able to find, which does sound a little.
Scary in a way, shadow shaping. A company exploring a new technology called Shadow shaking in 2009 would would allow them to create images on the move surface using robotics that carve small riches. This can be seen as a form of advertising through the use of image. It’s. However, there’s limited information available if we actually went went ahead with this. But I think it would be a little bit destructive. I know way in the past the ancient history they used to carve in the landscape, different images that meant different things. But to do that modern. Time on the moon. Not sure. Why would people actually want to advertise on the moon? Well, it’s a pretty spectacular goal, and it would definitely increase visibility certain during certain days of the month, etcetera. And the recognition would be quite unique and attention grabbing. Is this gentleman called Dennis Hope, an American entrepreneur? He has claimed to have discovered a loophole in the 1967 United Nations Outer Space Treaty that allows individuals to own parts of the moon, and this is what we’re talking about that whole I’m going to buy a plot of land and have my own little lunar land there. And since the 1980s. He he has been in other companies as well, having claims to have been sold more than 600 million acres of land on the Moon. However, the surprises here the claims have been refuted by experts and the sale of lunar land is not recognised by any legal companies or any governments. So I’d definitely stick clear. Of buying any plots of land on the moon at present or two. You know that any laws have passed for lunar sales, but that’d be interesting seeing little for sale. Signs on the moon. Now. There’s nothing on there at the moment. As I mentioned, there have been movies and one of probably the biggest, most noteworthy movies has ever put any kind of advertising. On the moon. Would be the 2017 movie Blade Runner 2049. Now the moon is actually shown with larger digital advertising covering its surface. However, it’s very, very important to note this is just a depiction of fiction, and it’s not real life, so don’t go looking for this digital signage from. But there are many other movies. That have done this. So don’t forget to write any comments if you can remember any movies or even TV shows that I’ve done advertising on the. Moon. It’s really interesting. It’s a different space. It’s new frontier. No doubt it will eventually happen. I’m surprised that some of the shuttles at the moment don’t have more paid sponsorship. Maybe that’s where the next frontier is. When we get more excited about space again. Thank you for listening to this podcast on More to Marketing. Don’t forget to follow for some more interesting podcasts in the future. No to marketing.
