More 2 Marketing

Susan
More to marketing. Welcome to more to marketing, a podcast on marketing products and everything in between. I’m your host, Susan, and today we’re going to be talking about accessibility in product and marketing. Visibility in both product design and marketing refers to the practise of making products and marketing materials inclusive and usable for individuals with diverse abilities and needs. Here’s what it looks like in some of the. Product accessibility areas. Keep these in. Mind, when you’re working with your teams to be able to ensure that almost everything you make has got accessibility at its heart of what it’s designed. So the first one is the universal design. The products are designed to be accessible to everyone, regardless of their physical or cognitive abilities. This involves creating products that are intuitive and easy to. Use. Consider having inclusive features incorporating features like adjustable text sizes, screen readers, voice commands, and keyboard navigation. To accommodate users with disabilities. Testing and feedback products are rigorously tested with a diverse group of users, including those with abilities and disabilities, to identify and address any usability issues. Compliance and standards. Complying with accessibility standards and guidelines such as. WC8G, which is the web content accessibility guidelines to ensure digital products are accessible. Alternative formats. Providing content in alternative formats like audio descriptions for videos to cater to individuals with visual or hearing impairments. These are just part of how you can bring in accessibility when looking at product design. For marketing accessibility things that marketers could consider include inclusive imagery using diverse and representative images and marketing material that challenge stereotypes and promote authenticity. Clear and simple language use plain language and marketing content to ensure that information is easily understood by all readers, including those with cognitive disabilities. Accessible formats. Offering content and variable formats such as text transcripts for videos and screen reader friendly websites. Alternative texts, aim description, alternative text, images and graphics for screen reader users. Captions and subtitles ensuring videos. A caption or subtitle to make accessibility to individuals with hearing impairments. Accessibility statements. Including accessibility statements on websites and marketing materials to inform users about the efforts taken to make the content accessible. This is more of a suggestion than something that everyone should be doing, so it should naturally be part of everyone’s sites that they consider accessibility. User testing involve users from all backgrounds to be able to do testing and feedback processes to identify and rectify any accessibility barriers. Consistency with brand values. And showing that accessibility aligns with the brand’s values, dimension and commitment to inclusivity. Accessibility in product design and marketing is not only about complying with legal requirements, but also about creating a more inclusive and welcoming experience to all individuals, regardless of their abilities or disabilities. Thank you for listening to this podcast from more to Marketing. Follow for more fabulous podcasts. More to marketing.