Susan Walsh: Welcome to more to marketing a podcast on marketing. Correct and everything in between. This is your host, Susan Welch, and today we’re going to be talking about the the future of product management, and where you should start focusing some attention now. So you’ll be ahead of the game.
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Susan Walsh: So first off. This is just going to be a bit of a high-level discussion, and a future podcast will come to a bit more detail. But I wanted to get your appetite started.
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Susan Walsh: So one of the biggest areas of opportunity is data
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Susan Walsh: data driven. Decision making is definitely going to be the future. Whether it is AI is doing it for us or able to have a special crm or other software applications to be able to do it.
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Susan Walsh: Customers expect more
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Susan Walsh: data, driven communications that are personalized to what they are doing. So a darted decision, sorry data, driven decision making is essential.
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Susan Walsh: Now, it doesn’t matter if you’re doing product or services. This is important. It’s how you can actually get a better return on investment for what you’re doing, and how you can optimize for the future
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Susan Walsh: by understanding customer needs bringing in personas. You’re more able to make those decisions and to be able to do things smarter.
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Susan Walsh: Another area for the future is going to be agile development methodologies. Our Jo has been around for a while. It’s a bit of a buzz with a at at 1 point in time.
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Susan Walsh: That’s all that structure. It’s about having that structure within the teams to understand that they can prioritize and then have a backlog. have strict ceremonies to understand where everyone is at, and those open communication methods
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Susan Walsh: agile is a fantastic type of
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Susan Walsh: operational model to do within teams, and it’s also a fantastic way to ensure that you’re on track. I personally love agile because you can see what’s coming down the roadmap, and you can plan for it, and you’re better off to be able to tell the other teams and areas what you’re working on to, particularly if you need their support, and when you can fit in their time into what you’re doing.
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Susan Walsh: So at jail has a huge place, but I do think there’s opportunity for organizations in product management space actually spice it up a little bit to be their flavor.
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Susan Walsh: You don’t have to do the exact mythologies that are within the books. You can make it your own, based on the amount. People you have teams you have, and then what you’re trying to actually bring to market
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Susan Walsh: another area for the future is going to be huge, and that is a collaboration across
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Susan Walsh: all the cross functional teams.
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Susan Walsh: A lot of organizations are still very siloed with how the internal processes are.
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Susan Walsh: no matter how much Some organizations say that they don’t have silos majority of them Still. So it is worth exploring within your organization. Do you have silos or not?
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Susan Walsh: And then ways that you can break those barriers and bring more cross functionality within the organization.
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Susan Walsh: You’d be amazed how much this right this is morale, and makes people feel that they’re more part of the vision admission of the organization collaboration across cross-functional teams also allows people to get cross-skilled
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Susan Walsh: up skilled and also be able to do things that they wouldn’t normally be able to do in the everyday job. So it’s part of their idp process, too, which is great.
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You’re fulfilling something that Tingham was willing to do for ever, and I but still getting the benefit out of it.
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Susan Walsh: So collaboration with cross-functional teams is going to be really big
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Susan Walsh: technology is always going to be advancing. So make sure that you’re in the forefront of whatever it is that you’re doing, and how it impacts, particularly when it comes to data, safety and security. I’m. Highly recommending
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Susan Walsh: and ensuring that you have an infrastructure, or at least a connection that you work with very closely to ensure that you’re always at the pinnacle of what needs to be done.
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Susan Walsh: The last thing you want is to have a breach. So i’m sure that that is one of the most highly
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Susan Walsh: regulated areas that you can do within your organization, not just for your safety, but also your customers.
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Susan Walsh: So overall for the future of correct management. In the current short term. You need to have a big emphasis on decisions made out of data
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Susan Walsh: driven activities.
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Susan Walsh: I have a room. The future of product management needs to have a focus on data-driven decision making. So i’m sure that you understand what your data is. Your future data is, and how you can measure and get that moving now
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Susan Walsh: agile, how your agile development will work for you, and also what you can do within your organization to streamline processes, to make it better for your people and the deliveries.
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Susan Walsh: And lastly, collaboration with cross functional teams. ensuring that the whole organization is on the same page, and there are no silos. That is a process in itself.
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Susan Walsh: but it is worth exploring. And then changing
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Susan Walsh: hopefully with these, you’ve got some ideas for the future. You can make some changes, and you can be all set.
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Susan Walsh: This is motor marketing, a podcast product marketing, and everything in between. Follow the Humor Park podcasts
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Susan Walsh: follow the he following to him. What
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Susan Walsh: follow to him
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Susan Walsh: Follow for more podcasts in the future.
