More 2 Marketing

Susan
More to marketing. Welcome to more to marketing and podcast on marketing, product and everything in between. I’m your host, Susan, and today we’re going to be talking about product Rd maps. We want to really decode Pro Rd maps, make them stand out and being user friendly. In the realm. Of product management and development and product road map is a useful tool that provides A strategic view of your products. Journey laying out the path from conception to.
It’s not just a road map, it’s a GPS of all your product success. We’re going to talk about all the pieces to help this come about at a very. High level so. What is a pro robot pro road map is a visual representation of the product vision and strategy and outlines the key features, functionalities and milestones that will shape your product development overtime. Typically it will include things like timeline. This is a chronological view of your products development highlighting short term and long term goals. It’s not just lineal, it can also you can have staging. Sometimes you have to loop back. So consider how you’re going to visually represent that when you’re doing. An iterative approach to develop. Key initiatives will be identified, such as major projects, features and enhancements to be implemented and when the starting point and the final delivery point. Prioritisation should always include the demonstrations on which features are going to be the highest priority, and this is essential for your team achieving their goals and for the pro to be created in the way you’re envisaging it. Otherwise, people can go off and do things in the wrong order. Dependencies. Show how different elements of the product interconnected and relied on each other. Another view of this could be adding in a service map view to help you understand this. Communicative tools services as a means to communicate the products, vision and strategy to stakeholders, team members, and other users to make sure that communication is also being pumped out everywhere. So everyone knows what stage everything is at, and if we’re hitting milestones or not. When making your road map stand out and user friendly, you need to ensure its clear and simple. Keep your rope maps simple and easy to understand. Use visuals, colour coding, clear labels, whatever it is to make it user friendly. Align with objectives. Sure, the road map aligns with your products overall objectives. It should reflect your vision and strategic strategy clearly. Plus you got to make sure you’re all the other departments, know what’s going on, like marketing for example, or customer care or the training department. Inclusivity. Make your road map accessible to everyone, so going on about the alignment of objectives, what’s going on in the business, where you can be aligning like in marketing funds or your time to train people. Let everyone know what’s going on so they can jump in at any time and be able to put into their own Rd maps, so provide alternative formats for those with maybe disabilities or ensure it’s accessible to the tech team and non tech members so everyone can understand what’s going on. Count regular updates. So keep your road map up to date as the product evolves and be transparent and clear with timeline information because it is key. Have a feedback loop. Encourage all your stakeholders and users to provide feedback, understand their needs, and incorporate their input into the road map too, because sometimes you might be depend on other things and this is how you work. All that out by having a feedback loop. Prioritisation clearly indicate the priority of each item in the road map. And who owns it? Because you want people to be accountable and understand. What needs to be done? Now there are many different types of Rd maps out there that you can use and some. Of the examples are. Now, next later model the road map categorises items as now. So it’s current work. Next, upcoming or later future work. It’s easy to understand. Provides a clear sense of direction. One of my personal favourites is more a can ban road map based on the can man board can ban board. It visualises work in processes, helps maintain the flow and offers the transparent view of the development process. Release plan. Pretty much like your old waterfall, it showcases upcoming releases and the features associated with each release, providing A structured view of the product development over time. Sprint Plan Road map ideally more for the agile development. However, the road map provides work and sprints, each with specific goals and features to be delivered. A well crafted product road map is not just a document, it’s a strategic asset that guides your products journey by making it clear user friendly and inclusive. You ensure that it’s a valuable tool for everyone involved. In your product success. Thank you for listening to this podcast from more 2 Marketing. Don’t forget to follow to hear more fabulous podcasts in the future. More to marketing.