Latest blog – Listen to accompanying podcast More 2 Marketing
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MarTech: What is it? Learn from an industry expert – Jodie Dunkley
If you haven’t already – check out the podcast on More 2 Marketing with industry expert Jodie Dunkley where she dives deep into the world of MarTech (Marketing Technology). In this episode Jodie sheds light on the essential role MarTech plays in modern marketing strategies and how businesses can leverage it to stay ahead in Read more
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What is in a name. What should you consider when naming your brand
Have you ever wondered why some brand names stick in your mind like glue while others fade away faster than yesterday’s trending hashtag? As a marketing pro or small business owner, you know that choosing the right name for your brand is no small feat. It’s like naming a child – except this kid needs Read more
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I need your help!
I’m thrilled to announce that I am a nominee in the Women in Podcasting Awards!It would mean the world if you could support my podcast and vote for More 2 Marketing in the business category. Your vote would go a long way in helping me gain visibility and get my message out into the world. Read more
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What key stakeholders should be involved in product development decisions and why?
In the wild world of product development, making the right decisions is critical. But who should have a say in those decisions? Spoiler alert: It’s not just the product team! Let’s break down the key stakeholders you need to involve in product development decisions and how you, as a product person, can influence each of Read more
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How to tackle scope creep like a pro in your projects
Have you ever been in the middle of a project, feeling like you’re finally getting the hang of things, when suddenly new tasks start popping up out of nowhere? If yes, then you’ve met the infamous project villain: scope creep. Scope creep can derail your project, mess up your timeline, and leave your team feeling Read more
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Combining the best of both worlds – blending Agile and Waterfall
In today’s fast-paced business environment, project management has become a critical skill for organisations to successfully execute their strategies and achieve their goals. Two of the most popular project management methodologies are Agile and Waterfall. Agile focuses on flexibility, collaboration, and iterative development, while Waterfall emphasises structured planning and sequential execution. Both methodologies have their Read more
