Latest blog – Listen to accompanying podcast More 2 Marketing
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Why advertisers focus on end-of-year and New Year sales
End-of-year and New Year sales have become a staple in the advertising world. From the glittering holiday season to the promise of a fresh start in January, these sales periods offer unique opportunities for brands to connect with consumers. But what makes these times so appealing for advertisers? Let’s explore the psychology, benefits, challenges, and… Read more
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The power of product names
A product name is more than a label—it’s a first impression, a brand identity, and a marketing tool all rolled into one. The right name can catapult a product into consumers’ hearts, while the wrong one can hinder even the best innovations. The importance of product names A great product name is memorable, meaningful, and… Read more
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The significance of colour in branding: Does it really matter?
Whether you’re launching a new product or redefining your brand, the colours you choose have the power to evoke emotions, foster brand loyalty, and influence purchasing decisions. The power of colour in branding From personal experiences to market trends, colour resonates with consumers on a deeply emotional level. This is why brands often leverage colour… Read more
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Fading ink: How digital transformation erased physical newspapers
Remember the satisfying rustle of a freshly printed newspaper? The inky fingers and the morning ritual of unfolding those broad pages over a cup of coffee? The smell of a fresh newspaper? For many, this scene is now a nostalgic memory, as physical newspapers have largely disappeared from our daily lives. This seismic shift has… Read more
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MarTech: What is it? Learn from an industry expert – Jodie Dunkley
If you haven’t already – check out the podcast on More 2 Marketing with industry expert Jodie Dunkley where she dives deep into the world of MarTech (Marketing Technology). In this episode Jodie sheds light on the essential role MarTech plays in modern marketing strategies and how businesses can leverage it to stay ahead in… Read more
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What is in a name. What should you consider when naming your brand
Have you ever wondered why some brand names stick in your mind like glue while others fade away faster than yesterday’s trending hashtag? As a marketing pro or small business owner, you know that choosing the right name for your brand is no small feat. It’s like naming a child – except this kid needs… Read more
