Latest blog – Listen to accompanying podcast More 2 Marketing
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I need your help!
I’m thrilled to announce that I am a nominee in the Women in Podcasting Awards!It would mean the world if you could support my podcast and vote for More 2 Marketing in the business category. Your vote would go a long way in helping me gain visibility and get my message out into the world.… Read more
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What key stakeholders should be involved in product development decisions and why?
In the wild world of product development, making the right decisions is critical. But who should have a say in those decisions? Spoiler alert: It’s not just the product team! Let’s break down the key stakeholders you need to involve in product development decisions and how you, as a product person, can influence each of… Read more
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How to tackle scope creep like a pro in your projects
Have you ever been in the middle of a project, feeling like you’re finally getting the hang of things, when suddenly new tasks start popping up out of nowhere? If yes, then you’ve met the infamous project villain: scope creep. Scope creep can derail your project, mess up your timeline, and leave your team feeling… Read more
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Combining the best of both worlds – blending Agile and Waterfall
In today’s fast-paced business environment, project management has become a critical skill for organisations to successfully execute their strategies and achieve their goals. Two of the most popular project management methodologies are Agile and Waterfall. Agile focuses on flexibility, collaboration, and iterative development, while Waterfall emphasises structured planning and sequential execution. Both methodologies have their… Read more
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The most successful leadership types for business
There is no one-size-fits-all approach to leadership. Different situations call for different leadership styles. Understanding the various leadership types will help you choose the most successful one for your business. Let’s explore some of the most popular leadership styles and their impact on business success. Transformational leadership: A key to business success Transformational leaders are… Read more
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The psychologies of marketing
Marketing psychology is the study of human behaviour as it relates to marketing and advertising. Understanding the psychological principles that influence consumer behaviour is crucial for businesses to effectively promote their products or services. By tapping into these psychologies, businesses can create more compelling marketing strategies that resonate with their target audience, ultimately impacting the… Read more
