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The evolution of business throughout history
Business, as we recognise it today, has roots that stretch back thousands of years, evolving through various civilisations and historical periods. Here’s a concise exploration of when the notion of business emerged, what it entailed, and how it evolved over time: Ancient civilisations: The concept of business can be traced back to ancient civilisations like… Read more
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Exploring marketing strategies in the 19th Century
Marketing strategies in the 19th century encompassed various methods aimed at promoting products and services to consumers. These strategies evolved alongside industrialisation, technological advancements, and changing consumer behaviours. Here’s an exploration of the best forms of marketing in the 19th century and their impact on consumers (which haven’t really changed too much today): Print advertising:… Read more
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Maximising marketing potential by leveraging AI for optimal results
In the rapidly evolving landscape of marketing, the integration of artificial intelligence (AI) has become indispensable for maximising efficiency and driving results. This article delves into the myriad ways marketers can leverage AI to their advantage while being mindful of potential pitfalls. Understanding AI in marketing Before delving into its applications, it’s crucial to grasp… Read more
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Product pre-launch: Essential steps for a smooth release
Before you unveil your product to the world, a strategic pre-release phase can set the stage for success. In this comprehensive guide, we’ll explore the crucial steps to consider for a successful pre-release, paving the way for a smooth and impactful launch. Market research and analysis Identifying target audience To resonate with your audience, it’s… Read more
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The power of taglines for a brand
Have you ever wondered why some words stick in your head like peanut butter on bread? Well, that’s the magic of taglines! Let’s dive into this world of catchy phrases and see how they work their charm in branding. Defining taglines First things first, what’s a tagline? Think of it as a little slogan that… Read more
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Strategic harmonization in product management: A symphony of skills and savvy
Recently on More 2 Marketing I sat down with Rich Mironov. Rich delves into the linguistic balancing act necessary between sales and product teams. With sales personnel excelling in persuasiveness and product positioning, bridging the gap with the product-centric vantage point is pivotal. Team alignment by leadership ensures that the endeavour for sales does not… Read more
