Latest blog – Listen to accompanying podcast More 2 Marketing
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The power of taglines for a brand
Have you ever wondered why some words stick in your head like peanut butter on bread? Well, that’s the magic of taglines! Let’s dive into this world of catchy phrases and see how they work their charm in branding. Defining taglines First things first, what’s a tagline? Think of it as a little slogan that Read more
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Strategic harmonization in product management: A symphony of skills and savvy
Recently on More 2 Marketing I sat down with Rich Mironov. Rich delves into the linguistic balancing act necessary between sales and product teams. With sales personnel excelling in persuasiveness and product positioning, bridging the gap with the product-centric vantage point is pivotal. Team alignment by leadership ensures that the endeavour for sales does not Read more
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Understanding the voice of the customer: A guide to effective implementation
In today’s competitive business landscape, understanding and meeting customer needs are paramount to success. One powerful method for achieving this is through the Voice of Customer (VOC) program. Let’s delve into what VOC entails and how businesses can implement it effectively. What is the Voice of Customer (VOC)? VOC is a methodology used by businesses Read more
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Exploring alternatives to plastic: A sustainable packaging perspective
Plastic pollution is a pressing environmental issue, with significant impacts on marine life, ecosystems, and human health. In response, the search for alternatives to traditional plastics has intensified. While options like glass and paper are well-known substitutes, innovative technologies offer promising alternatives. Let’s delve into sustainable packaging solutions: Mycelium-based packaging: Companies like Evocative Design utilise Read more
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Navigating the digital marketing landscape: A comprehensive overview
Welcome to a deep dive into the realm of digital marketing. In today’s digital age, understanding the intricacies of digital marketing is paramount for any business or individual looking to make their mark in the online world. Whether you’re a seasoned marketer or just dipping your toes into the digital sphere, this comprehensive guide will Read more
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Navigating the evolution of events: Trends reshaping the industry
In the dynamic landscape of modern marketing, one aspect that has seen significant transformation is the event industry. As discussed in a recent podcast episode, the emergence of new trends is reshaping the way events are planned, executed, and experienced. Let’s delve into these trends that are shaping the future of events. The rise of Read more
