More 2 Marketing was the idea of Australian marketer – Susan. Throughout her career in both the private and public sectors, Susan has developed a greater understanding of the Australian market and how all aspects of marketing/products and management converge. To get ahead, Susan has always been willing to test new techniques, challenge practices and implement benchmarks.
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About More 2 Marketing podcast
More 2 Marketing is a conversational podcast hosted by Susan Walsh, where various marketing concepts, products, and related business topics are discussed. Susan engages in conversations with industry experts to explore topics and provide valuable insights. The aim is to enhance strategies, approaches and principles that can be applied in real life – which is shared through examples.
The podcast aims to provide valuable insights and discussions on a wide range of subjects, making it suitable for both beginners and seasoned professionals. The format of the podcast is conversational, fostering an engaging atmosphere for listeners to learn and exchange ideas about marketing/product strategies, business, trends, and best practices.
Target Audience
Marketing, product and business professionals: Individuals working in marketing, product or business roles who seek to deepen their knowledge and stay updated on the latest industry trends and strategies.
Business owners and entrepreneurs: Those looking to enhance their understanding of marketing concepts and tactics to effectively promote their products or services.
Students and academics: Students studying marketing or related fields, as well as academic professionals interested in gaining practical insights and real-world perspectives on marketing.
Podcast enthusiasts: People interested in engaging discussions and valuable insights on various marketing, product and business topics, regardless of their professional background.
Add More 2 Marketing to your playlist now.
Susan Walsh’s podcast, More 2 Marketing, serves as a valuable resource for anyone interested in expanding their knowledge of marketing/product/business strategies, branding, and product development in today’s dynamic business landscape. Through insightful discussions and expert interviews, Susan provides actionable insights to help her audience thrive.
Interested in becoming a guest – learn more.
A bit more about Susan…
Never willing to sit on the sideline, Susan has developed her career to encompass a wide variety of areas. Her love of communication led her to marketing where she started out working for State Government. Completing her Bachelor in Business (Marketing) while working full-time only fueled her passion for marketing. Focusing on community awareness gave her a sense of job satisfaction.
Moving into Local Government Susan loved how marketing influenced the community and generated a response. It was here that Susan developed her philosophy of sharing and teaching those around her. Following this Susan extended her skills at a Publicly listed company specialising in manufactured goods. Trade shows, packaging and international marketing became the norm. To give herself a new challenge, she headed back to government but into the retail arms of a well-respected brand. From catalogues, campaigns to loyalty programs and events with celebrated talent, Susan blazed her trail. Moving to an internationally recognised company as the Marketing Brand Manager, Susan brought her traditional skills to increase the Retail business while learning from the best in direct marketing.
Moving to Australia’s first online department store, she is tackling the final frontier – digital. Digital marketing has created Susan into the 360 degree skilled marketer she is today. With these skills she has now worked on three challenger telecommunication brands and has continued to learn. Continuing her desire to learn, she has finished her Masters in Business Administration (Innovation and Leadership) and also a micro university course in Strategic CX.
Susan now leads a team of professions in operating loyalty programs for well-known brands in Australia. She is able to utilise her passion for customer experience, brand growth and authentic leadership.
Now Susan is embarking on a new chapter – blog and podcast on her passionate love of marketing, product and everything business.
If you want to learn more about Susan, visit Linkedin.
