Latest blog – Listen to accompanying podcast More 2 Marketing
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Key marketing metrics to know
Marketing measurements, also known as marketing metrics, are essential for evaluating the effectiveness of marketing efforts. It is important to understand what you want the goal of your marketing is, to ensure the right measures are put in place. Here are some examples: Click-Through Rate (CTR): The percentage of people who click on a specific… Read more
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Maslow’s important triangle to understand
Abraham Maslow’s Hierarchy of Needs has been adapted over time for marketers. Some may be surprised to learn it dates back to the 1970s. It outlines the essential elements a business should focus on to succeed in today’s digital and customer-centric landscape. It is a psychological theory categorising human needs into a hierarchy, with basic… Read more
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Creating a Passion Business: A Journey of Organic Growth
In this blog post, we delve into the fascinating story of April Smith, who embarked on a unique career journey that eventually led her to start her own business in the disability industry. April’s passion for customer experience and her desire to make a difference in the lives of individuals with disabilities propelled her to… Read more
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10 Essential Factors of Agile Product Management for Project Success
Agile product management has become increasingly popular worldwide, as organisations strive to deliver value and adapt to rapidly changing market demands. When starting a project, incorporating key agile principles can significantly enhance its success. This blog explores the ten most important factors of agile product management, drawing examples from around the world to highlight their… Read more
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Traditional Marketing – How to use TV, billboards etc – The Pros And Cons
Traditional advertising, which includes print, radio, television, and outdoor advertising, has been the go-to method for businesses to promote their products and services for decades. While it is still a popular option, the rise of digital advertising has caused many to question whether traditional advertising is still a viable option. In this blog, we will… Read more
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What is this “Woke” I keep hearing?
I started to hear a lot of TV and radio shows talking about “this is woke,” “that is soo woke” and “just another woke idea”. It got me thinking – what is woke today when we are talking about Brands and Companies? I decided to contact my recent university professor to find out more. Dr… Read more
