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  • The future of digital marketing: Trends & innovations

    The future of digital marketing: Trends & innovations

    Digital marketing is in the middle of a significant transformation. The fusion of powerful new technologies, shifting consumer expectations, and fierce competition has forced brands to adapt at an unprecedented pace. Staying ahead means understanding not only big-picture trends like personalisation at scale and the growth of AI, but also which tools are truly shaping… Read more

  • Digital Transformation: Why your marketing needs to evolve

    Digital Transformation: Why your marketing needs to evolve

    Digital transformation is not just a competitive advantage—it’s a necessity for survival. The More 2 Marketing podcast episode with special guest product leader Joca Torres “Digital Transformation: Why Your Marketing Needs to Evolve” dives deep into why businesses must embrace this shift, what drives successful transformation, and how to overcome the challenges that come with… Read more

  • Australia’s digital crossroads: Are we keeping up with Global Leaders?

    Australia’s digital crossroads: Are we keeping up with Global Leaders?

    Australia’s digital transformation journey has made impressive progress in recent years, but the question remains: are we keeping pace with the world’s digital leaders, or are we at risk of falling behind? Digital adoption in Australia is widespread In 2025, more than 91% of Australians—over 23.3 million people—are active internet users, and social media penetration… Read more

  • How AI is changing digital marketing

    How AI is changing digital marketing

    Let’s face it—if you’ve been in digital marketing for more than a minute, you know how fast this space evolves. But right now, we’re experiencing a shift that isn’t just an upgrade—it’s a full-on transformation. Artificial Intelligence (AI) is reshaping digital marketing in ways we couldn’t have imagined just a few years ago. From personalising… Read more

  • Approaches to marketing content creation

    Approaches to marketing content creation

    Creating effective marketing content is crucial for businesses to engage with their audience and drive growth. Industry experts approach content creation with a strategic mindset, focusing on quality, relevance, and engagement. Understanding the audience Developing a content strategy Crafting compelling content Measuring success Additional strategies Creating effective marketing content requires a thoughtful approach that aligns… Read more

  • 🌱 Sustainable Practices & Ethical Design ARE Achievable! 🎙️

    🌱 Sustainable Practices & Ethical Design ARE Achievable! 🎙️

    I had the privilege of speaking with Jeff Garner, Emmy-winning designer and founder of Prophetik, whose journey is redefining what it means to create fashion with purpose.Listen now: https://lnkd.in/gD5YPzM3 Why should you listen?Jeff’s upbringing on a horse farm sparked his lifelong connection to nature and inspired his mission to transform the fashion industry.Early in his… Read more

I’m Susan

image of susan the host of more 2 marketing

Welcome to More 2 Marketing, my passion project on all things marketing, product and business. Read the latest blog or if you are on the go – listen to the podcast!

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