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  • Mastering success with STAR goal setting

    Mastering success with STAR goal setting

    Setting goals is pivotal for personal and professional growth, and one method gaining traction is the STAR goal-setting framework. STAR stands for Specific, Time-bound, Achievable, Relevant, and Trackable. This approach offers a structured way to define and achieve objectives, encouraging clarity and accountability. The STAR Approach in goal setting Pros of STAR goal setting Cons… Read more

  • Unveiling the Future of Retail: Top Trends for Hybrid Shopping Experiences in the USA

    Unveiling the Future of Retail: Top Trends for Hybrid Shopping Experiences in the USA

    The retail landscape is ever-evolving, driven by shifting consumer behaviours and technological advancements. In the USA, retail businesses wielding both online and brick-and-mortar presence are thriving by capitalising on the synergy between these realms. Let’s embark on an exploration of the key trends shaping the retail industry for these hybrid retailers. Embracing the Hybrid Model… Read more

  • The crucial role of stakeholders in product design

    The crucial role of stakeholders in product design

    Product design is a multifaceted process that extends far beyond the drawing board. It’s a collaborative journey involving diverse stakeholders, each contributing a unique perspective and expertise. Here’s an exploration into the profound importance of involving stakeholders in product design and the array of potential contributors to this vital process. Importance of involving stakeholders in… Read more

  • SEO – What is it? How can I improve my SEO with simple steps?

    SEO – What is it? How can I improve my SEO with simple steps?

    SEO stands for Search Engine Optimisation. It’s a practice focused on enhancing a website’s visibility and ranking on search engine results pages (SERPs). This process involves various strategies and techniques aimed at making your website more accessible and attractive to search engines like Google, Bing, or Yahoo. Ultimately SEO is a multifaceted approach to improving… Read more

  • Decal – a brand and marketing tool that is versatile and impactful

    Decal – a brand and marketing tool that is versatile and impactful

    Decals serve as versatile marketing tools, offering businesses cost-effective and creative ways to enhance brand visibility and engage with their audience. Ther are a number of ways a decal can be used in marketing and benefit to businesses: Enhanced brand visibility: Decals, including floor decals, packaging stickers, and promotional stickers, serve as eye-catching elements that… Read more

  • Has there ever been advertising on the moon?

    Has there ever been advertising on the moon?

    In the race for innovative advertising, the Moon has become an unexpected canvas for some of the most unique and groundbreaking marketing attempts. Here’s a glimpse into these fascinating efforts: The Moon has evolved from a scientific frontier to a potential advertising space, sparking debates on ethical considerations and the commercialisation of space. While these… Read more

I’m Susan

Welcome to More 2 Marketing, my passion project on all things marketing, product and business. Read the latest blog or if you are on the go – listen to the podcast!

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