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Understanding market segmentation: identifying your target audience
Market segmentation is a critical concept in marketing that involves dividing a broad target market into smaller, more manageable segments based on specific characteristics and preferences. This strategy enables businesses to tailor their marketing efforts, products, and services to meet the unique needs of each segment, ultimately increasing their chances of success in a competitive… Read more
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Super Bowl LVIII – The Ads
The ads are one of my favourite things this time of year (if my team doesn’t make it). The cost of a Super Bowl ad in 2024 is approximately $10 million for 30 seconds. Do you think any of these will make that money back? Below is a list of some of the ads this… Read more
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Do you suffer from feature fetish?
I continue to hear this phrase when I talk with product managers – “I am sick of the feature factory, give me a real product that solves problems, don’t add to the clutter.” But what is the feature factory? A “feature factory” refers to a product development approach focused on churning out numerous features or… Read more
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What are the C’s in marketing? How many are there?
There are always a good number of letters in the alphabet that, when grouped together or used to create a list of words from one letter, can help marketers understand the basics. Most recently I wanted to lookup a good old favourite – the c’s of marketing. But I came across two additional C modelled… Read more
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Top 10 ways to move from feature-driven to customer needs
This list can be used to help prioritise customer needs and shift focus away from a mere feature-driven approach: Read more
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Significance of colours in marketing and branding
Colour plays a pivotal role in marketing and branding due to its profound impact on emotions and perceptions. Colour is important for businesses because it will impact how its customer or audience might react with it. Pros of colours in Marketing: Cons of colours in marketing: Case Studies on colour impact in business: Colours wield… Read more
