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What are the new frontiers for marketers
The landscape of marketing is continually evolving, presenting new frontiers for marketers to explore. These frontiers encompass innovative approaches and platforms that redefine how businesses connect with their audience. Here are some key new frontiers: Read more
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How is buying a pair of shoes like a marketing plan?
Daily decisions have some basis’s in marketing… but I wanted to put this to the test. Lets’ look at how buying a pair of shoes is like a marketing plan. Buying a pair of shoes can be akin to creating a marketing plan in several ways: In essence, buying shoes involves strategic decision-making based on… Read more
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Stakeholder management – what to focus on
Stakeholder management refers to the strategic process of identifying, engaging, and fostering relationships with individuals, groups, or entities (stakeholders) who have an interest or are affected by a particular project, organisation, or initiative. Stakeholder management aims to understand and address their needs, concerns, and expectations to ensure their influence is considered in decision-making processes. Key… Read more
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Building a strong social media presence for your business
Building a strong social media presence involves strategic planning, consistent effort, audience understanding, and adaptability to trends and analytics. By avoiding common pitfalls and implementing effective strategies, businesses can leverage social media as a powerful tool for growth and engagement. To build a robust social media presence for your business, follow these top ten tips:… Read more
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The rise of woke advertising: A new era in marketing
In today’s fast-paced and socially conscious world, advertising has taken on a new meaning. Brands are no longer simply selling products; they are joining the conversation on social issues and advocating for change. This approach, known as “woke advertising,” has gained traction in recent years as consumers increasingly seek out brands that align with their… Read more
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The 10 most productive uses of time when developing a marketing plan
Effective marketing strategies demand a meticulous approach, where time becomes an invaluable asset. In the realm of business, every second invested in devising a comprehensive marketing plan must yield substantial returns. To achieve this, we have distilled the ten most impactful uses of time when crafting a marketing blueprint that guarantees success. 1. Comprehensive market… Read more
