It’s a truth universally agreed that covid impacted many industries, here we will talk about social events i.e., live events at pubs and clubs.
Bringing people back together to enjoy events has evolved. Gone are the strictly traditional posters plastered around the venue and mass email. Today to succeed you need to firstly understand who your audience is and secondly how to reach them.
Social media is a powerful tool. Not only can you target your audience, but you can gather all the data to make more informed campaigns in the future.
But how can you get cut through on Instagram or TikTok? It comes down to a simple principle: be authentic, be unique and utilise any talent etc to make any reels/advertising feel like entertainment. With seconds to get attention, it is important to resonate with your audience e.g., check out this fun reel to let people know about a fabulous drag show.
Another clever use of social media is to post live at the event to build a sense of fomo. These videos can also be used for promo reels post the event. People also love to tag themselves – so now your reel will be expanding to a bigger audience.
To hear more about social media for events, check out this podcast with marketing expert Catherine.
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